Lip Glosses

When Was Lip Gloss Invented? A Look Back in Time

Let’s talk about lip gloss and how it went from a shiny accessory to basically a makeup staple today. 💄 Lip gloss just hits different when you’re going for that fresh, juicy, and glossy lip look. Am I right? But have you ever thought, “Wait a second… when was lip gloss even invented?” Like, who was the genius that looked at lipstick and thought, “Nah, we need more SHINE”? Well, lucky for you, I’ve got the tea on the full glow-up of lip gloss—from its first shimmer to today.

So, put on your favorite gloss (I’m currently obsessed with Fenty Beauty’s Gloss Bomb, FYI), grab some iced coffee, and sit back while I fill you in on the glossiest history lesson you never knew you needed.

The OG Lip Gloss: 1930s Vibes ✨

Okay, so, the start of lip gloss is wayyyy older than TikTok trends and Instagram lip challenges. Introduce Max Factor: sound familiar? He’s basically THE legend of Hollywood makeup. In 1930, Max Factor invented the very first lip gloss, and he called it X-Rated. Ugh, I know—I feel like the name already makes me want to wear it. It had that glossy sheen that made actresses’ lips pop more under studio lights, because back then, makeup wasn’t just for the fun, everyday looks we do; it was actually designed with movies in mind! Like, can you believe people basically invented lip gloss because of black-and-white films? Lip gloss wasn’t supposed to have color back then; it was just supposed to give lips some shine under harsh lighting, and—spoiler alert—it totally worked!

Lip gloss was created for actresses so their lips had that extra shine onscreen under those harsh movie lights!

It’s kind of funny to think about all of us walking around in our everyday lives with lips shinier than a Hollywood star from back in the day. Shout out to Max Factor for being ahead of the game 💅.

From Black-and-White Movies to Literally Everyone’s Makeup Bag

Okay, fast forward a little. Lip gloss didn’t stay a movie star secret forever, thank goodness. By the 1950s and 1960s, people were wearing makeup more and more—especially thanks to the glam era of the 50s where every pin-up girl was serving looks. Lip gloss became more mainstream and brands started rolling out their own formulas. That meant the once-elite product became mass-produced, and boom, everyone needed that glossy lip moment.

Fun fact: In the 1970s, flavored lip gloss became a thing (thank the makeup gods). Bonne Bell hooked us all up with Lip Smackers and gave us flavors like Dr. Pepper and watermelon. Tell me you weren’t obsessed with that stuff as a kid?! Like, you couldn’t tell me anything when I was applying my cherry Lip Smacker. I felt on top of the world (and a little extra fancy). 🥰

Dr. Pepper Lip Smacker was literally THE lip gloss to have, and don’t act like you didn’t have at least one stashed in your backpack!

Lip gloss in the 70s and 80s just screamed “fun” — bright colors, flavors, and all the shimmer.

The ’90s and Early 2000s: Peak Lip Gloss Era

If you lived through the 90s or early 2000s (or even just watched reruns of Friends), then you know those eras were PEAK lip gloss moments. I’m talking roll-on glosses and super high shine—sometimes borderline… sticky—but girl, we didn’t care 🤣. This was the birth of clear gloss trends. Britney Spears, Christina Aguilera, and pretty much every other pop queen gave glossy lips their iconic status in music videos and magazines.

And let me say it clearly: Juicy Tubes by Lancôme had us all in a chokehold. Every girl was obsessed with their crazy gloss game in the early 2000s. If you weren’t re-applying that sparkly tube every 30 minutes, were you even living? Plus, if you didn’t have at least six different flavors, were you even doing it right? 🤷‍♀️

If you didn’t hoard Juicy Tubes, were you even a 2000s kid? #LipGlossLife

Plus, who can forget wearing lip gloss with butterfly clips in your hair? So iconic. The 90s and 2000s weren’t just about the makeup—they were straight-up an aesthetic. The glossier, the better.

Lip Gloss Goes Modern: The Glow Up We All Deserve

Today, we have so many lip glosses to choose from. Like, so so many. Between plumping gloss, gloss-balms, glitter gloss, tinted gloss—you name it! What’s cool now is that brands seem to actually care about what ingredients go into the products. Whether you’re looking for cruelty-free or vegan products (or both, duh), there’s a lip gloss for you. 🎉✨

Also, I’m obsessed with how sooo many brands are finding ways to give that glossy glow without the sticky vibes. Finally! Sticky gloss just isn’t it. Now, we’ve got amazing options like:

  • Fenty Beauty Gloss Bomb: You KNOW this would be #1 on my list. This shine is MAGICAL and non-sticky, and Rihanna? She just gets us.
  • Glossier Lip Gloss: Another top-shelf cutie. Leaves you shiny AF with zero stickiness.
  • Maybelline Lifter Gloss: Okay, affordable and high-key one of the best drugstore glosses out there. Plus, it has hyaluronic acid for a hydrating finish. LOVE! 💧

Brands are really out here making gloss that looks incredible and actually feels nice too, so our lips are shining and comfy. That’s what we need more of, right?

The Future of Lip Gloss: What’s Next? 💋

So, where’s lip gloss going from here? Tbh, I think we’re all heading into this hybrid moment with lip glosses meeting other trends, especially multi-purpose products. You’ve seen it: glosses that are basically lip oils, glosses with SPF, glosses that are plumping without the burn—you get the vibe. It’s like they’re combining the best parts of different products to give us all the glow with less effort. I’m not complaining!

I also feel like the ‘clean beauty’ movement is influencing glosses a lot. More brands are ditching harsh chemicals and leaning into the good-for-you ingredients, and honestly, I’m all for it. Clean ingredients, lasting shine, and no stickiness? Sign me up!


And let’s just take a sec to appreciate how far gloss has come. Our grandmothers used gloss as a movie-star trick, and here we are flexing with gloss tubes on our vanity mirrors, our bathroom counters, and our purses. Isn’t it kinda wild to think about?

From black-and-white films to shining in our BNO selfies, lip gloss has come a *long* way—and I’m 100% here for it.

So next time you’re applying your fave lip gloss, give a little nod to Max Factor and all the makeup queens that came before us. Because without them, our lips wouldn’t be serving this much shine.

Alright, babes—let’s wrap it up here. I could go on and on about lip gloss, but now I wanna hear from you. What’s YOUR go-to gloss? Which brand makes you feel your best and glossiest? Let’s chat in the comments👇.

And until next time, keep those lips poppin’, keep your gloss shiny, and always stay you 💖.

Su Adams

My obsession with makeup started when I was 4; back when I used to give my Barbies full makeovers! Now, I’m all about helping others feel confident through beauty. From skincare tips to bold looks, I’m here to share fun, relatable advice that makes beauty feel easy and exciting.

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