Let’s talk lipstick! You know, lipsticks come in so many shades and finishes that sometimes our heads spin, right? One day you’re into that perfect everyday nude, and the next, you’re OBSESSED with a bold red lip. But what about a woman who’s rocking her 70s and still wants to SLAY? Like, seriously, what color should a 70-year-old woman wear when it comes to lipstick?
The short answer? Whatever she freakin’ wants!
But okay, okay, I know you came here for some real tips, so let’s break it down with all the fun details—because here’s the tea, lipstick has no age limit, fam. 🎉 While there are a bunch of “rules” out there, we don’t play by the rules. We’re gonna smash them and just GO FOR IT. You with me?! 🙌
Age Is Just A Number, Queen
First off, let’s get this out of the way: no one needs to stop wearing bright colors just because they’re older. I know you’ve probably heard all that blah-blah about how as you age, you should tone down your look. No. Just… no! If you’re 70 and you feel like wearing bold, ruby red lips or bomb AF orange, gurl, you do YOU. 💋
You’re never too old for a statement lip! Makeup is ageless and all about having fun with your look.
This whole age thing? It’s a mindset, sis. You want to feel confident and have fun, and lipstick is SUCH an easy way to level up a look and express yourself at any age. Whether it’s for a casual day out, or some fabulous family gathering, your lipstick is your statement maker.
Lip Colors That POP on Mature Skin ✨
Okay, so what colors look bomb on someone who is 70? Here’s the thing: Pigmentation in our lips can fade over the years, but lipstick, girl, it brings it right back. Slaps that color back, basically. 😂 So, let’s get into some colors that look absolutely FIRE on mature skin while still keeping things classy and modern.
1. Bold Reds 🔥
I mean, y’all already KNOW red lipstick is a classic. Pair red lips with literally ANY kind of outfit and tell me it’s not a power move. Now, some older women might be hesitant about reds, but trust, it’s not off-limits.
There are SO many variations of red too: a deeper more berry red gives elegant queen vibes, whereas fire engine red screams bad B energy, which, like… who doesn’t want that?
If a bold red is too much for your vibe, go for a softer, blue-based red—it’ll make your teeth look whiter too (#bonus).❤️
2. Coral Crush 🌺
Ohhh, coral! It has a special place in my heart. If you’ve got warm undertones, coral is going to be your BFF. Not too bright, not too muted. Coral brings a little youthfulness and fun without feeling OTT. It’s flirty and fresh, and something about it seems to light up every older woman’s face. Tbh, coral ??? underrated makeup hero.
Remember that one awkward aunt at holidays? YUP, get her a coral lippie, and thank me later when she’s ready to duel you for the family’s newfound style crown. 💄👑
3. Neutrals and Pinks 💕
Can we TALK about neutrals for a sec? Muted pinks, mauves, or peachy nudes are sweet and soft but still pop. Think early Taylor Swift but more mature era, minus the breakup songs. Lol. And yes, we stan a natural pink moment.
Neutrals are effortless and go with EVERYTHING. When in doubt, throw on a creamy pink nude for that “I woke up like this but also KNOW I look chic” vibe. 💁♀️ Perfect for casual days or if you wanna keep it super low-key, but still look put together. Pinks? Yeah, they’re straight-up complements to any, like leaving-the-house situation.
4. Berries & Plums 🍇🍑
We’ve entered sophisticated territory, fam! For anyone feeling ~adventurous~, berry tones are lit. They add dimension without coming off too harsh or too bold. With a deep plum, you feel like that mysterious older woman that’s seen some stuff, but still about to steal the show anytime she walks into the room. Um, ICONIC.
Whether you go for a muted berry or a full-on purple-y vibe, these shades are PERFECTION in colder months too. Fall, but make it fashion? Add a berry lip.
“Elegance is the only beauty that never fades.” – Audrey Hepburn
5. Stay Clear From Too Matte 👀
Hold up, before you go and swatch everything at Sephora, let’s have a moment of honesty. Super matte finishes can be tricky for mature lips. Matte formulas have a tendency to settle into fine lines, or worse, crack out. 🙅♀️
If you’re a fan of matte (because yes, it slays in certain situations), opt for creamy mattes that don’t dry your lips out. Comfort is key the older you get; no one wants to feel like their lips are a desert! 🏜️
Gloss or Nah? 💦
Gloss… okay, I personally will always have a soft spot for high-shine glosses. ✨ I get it—some people think gloss is more a “young girl” thing, but umm, gloss isn’t age-restricted, hun.
Lightweight gloss or balms are perfect for giving hydration, plus gloss catches light and creates this illusion of fuller lips, which is a major win. My tip? If you’re going full gloss, just keep it in the center of your lips to avoid any mess, especially with face masks or sipping on your tea.
But soft-shine lipsticks can also give you that glossy moment too—those hybrid formulas that bring moisture and a hint of shine without looking like you’ve straight-up dipped your pout in the early 2000s Juicy Tubes. 😜
Formula, Formula, Formula ⚙️
I know we’re all into colors here, but formula matters as much as the shade. Moisture-rich lipsticks like creamy or satin formulas will feel the comfiest on mature lips. You want to keep the lips hydrated while looking bomb, right?
Look for lip colors with:
- Vitamin E: This is gonna be your BFF for keeping those lips soft!
- Hyaluronic Acid: Moisture LOCKED in. 👄 YASS!
- Sheer Tints: These tints feel super light but still give that fresh color.
Skipping harsh, drying formulas can make all the difference, trust me. No one’s here for that dry, flaky look.
Playing Up The Eyes ✨👀
Hold up. We gotta talk about the whole FACE. When you’re in your 70s and going for that bold lip, I say add a light touch to your eyes. Bold lips paired with a softly defined eye is a MATCH made in heaven. Yes, it’s a little kiss of everything without being overdone.
Eyebrows are key here too! If the lips are taking center stage, just fill in your brows lightly, use a couple coats of mascara, maybe a soft wing (just a lil one, obv), and girl, perfection.
A bold lip and simple eyes = timeless chic vibes. Less is MORE!
Lipstick = Confidence
The truth is, when you rock a lipstick—ANY lipstick—you’re showing the world your inner confidence. IDGAF if you’re 70 or 17, nobody’s stopping you.
A 70-year-old woman wearing a bold color isn’t “trying too hard” or “too old” for the trend. She’s just showcasing that confidence doesn’t come with a rising candle count on the birthday cake, ya know??
Your grandma could easily rock a hot pink lip, hit up bingo night, and win some hearts — don’t @ me, you know it’s true. 😎 THAT is power, baby.
A Quick Lip Tip for Ladies in Their 70s 💋👸
One sneaky little tip for mature skin: lightly apply a liner that’s as close to your lip color as possible—this keeps the color from feathering out over any fine lines around the lips. Or you can even use a transparent lip liner—yes, those exist!
Also, blot, blot, blot after applying (especially if you’re going for creams or mattes). This helps the color stay in place longer without getting patchy or smudgy.
Use a lip liner in a natural shade around the edges of your lips, and the feathering stays gone! Smooth lips? Check.
The Ultimate Truth
As much as we loooove lipstick chats, here’s the bottom line: DO WHATEVER MAKES YOU FEEL 💯. There’s no right or wrong when picking your lipstick shade. You’re in your 70s? You’ve been through it all and still came out fab. Let your lipstick speak to that energy and whatever vibe you’re channeling.
So, tell your grandma, your mom, your auntie, or better yet, tell yourself: It’s time to explore allll the lip colors that make you feel fierce and fab! 💄👑 At the end of the day, 70 is looking like the new THE prime time for stunning lipstick adventures. Period. 🎤💕
