OK, so you’re like me, OBSESSED with lipsticks, right? Whether you’ve got like a hundred tubes stashed all over your room or you’re still searching for your signature shade, this post is all about one thing: National Lipstick Day! Yep, it’s real. The most colored-pout-worthy holiday you didn’t know your makeup kit desperately needed. Let’s be honest: every day SHOULD be Lipstick Day, but we’ve got July 29th officially marked on the calendar to celebrate our love for bold, nude, glossy, and matte lips.
So, grab your Lip Gloss, Matte Liquid, Bullet Lippie—whatever is your jam—and let’s talk lipstick, why you need to celebrate this day, and what you can do to make your lips POP like never before on July 29th.
What’s National Lipstick Day and Why You Should Care
Okay, real talk. If you’re low-key wondering, “Why does National Lipstick Day even exist?” I totally get it. It might seem a bit extra, right? But if you’re like me and you believe that lipstick can literally change your mood (from “I just rolled out of bed” to “Watch out world, I’m coming for you!”), then all of this will make sense.
National Lipstick Day is basically an excuse to celebrate the power of lipstick: how just one swipe can make you feel like a queen or give you the confidence to finally talk to your crush (or just slay a Zoom meeting when you’d rather be in bed, LOL). It’s been around for a few years and has gained serious momentum, thanks to beauty influencers, makeup artists (hey, that’s us), and big brands totally embracing the day with wild sales and free giveaways! YES, you heard that right: FREE lipsticks.
On National Lipstick Day, lipsticks aren’t just *poppin’*—they’re *FREE* (or at least deeply discounted). Get ready to swipe your way to new shades.
The Backstory: How It All Started
Now, don’t think this holiday is new to the block. National Lipstick Day has roots, babe. Even though it’s only been an “official” thing in recent years, people have gone CRAZY for lippies throughout history. I mean, Cleopatra?! She was like the O.G. lipstick queen, crushing bugs and berries to get her colors. 💄 Ancient civilizations were doing it, and here we are, still fangirling over gorgeous shades centuries later.
In fact, there’s this wild stat: by 2019, the global lipstick market was estimated to be worth over $10 billion! That’s like… a lot of tubes.
National Lipstick Day = MAJOR Lipstick Giveaways. Brands Go Big!
You know how Black Friday is total chaos with all the sales? National Lipstick Day is like that, but for your lips. Every year, major brands roll out either major discounts, BOGO offers, or—drumroll please—FREE LIPSTICK. TBH, this is the best part of the day. Who doesn’t love free stuff, especially when it’s something BEAUTY-related? Your Insta feed will flood with influencers, makeup artists, and your bestie showing off their newest finds. #LipstickHaul anyone?
Here’s some of the big names to watch out for:
| Brand | Deal in Previous Years |
|---|---|
| MAC Cosmetics | Free full-size lipstick with purchase OR specific shades free |
| Sephora | Deluxe mini lipstick free if you’re a Beauty Insider |
| Ulta Beauty | BOGO offers or 50% off major lipstick brands |
| NYX Professional | Major discounts, sometimes up to 50% off |
| Huda Beauty | Free shipping + deep sales if you’re lucky! |
So, mark your reminder or set an alarm for days before July 29th, and STAY TUNED on social media for the deals to drop. You don’t want to wake up on the 30th and realize you missed it. Seriously, babe, FOMO is real around here.
PSA: Trust me when I say, you’ll want to be on Instagram on July 29th. Screenshot this and thank me later.
How to Prep for National Lipstick Day
Okay, it’s not just about throwing on any ol’ color and waltzing out the door. If you want to go full-throttle, here’s how you can create an epic lip look that’ll last all day without fail:
1. Exfoliate, Girlie!
Sis, if your lips are dry and cracked, NO lipstick is gonna look good. I don’t care if it’s Chanel or if it’s straight-up dollar store, your lips need to be SMOOTH. Grab yourself a lip scrub—honestly? A basic sugar scrub is chef’s kiss—and exfoliate. If you’re feeling ~extra~, add a bit of honey to the mix. Delish AND softening.
2. Lip Balm BEFORE Anything Else
Moisturizing is key here. Apply a balm after exfoliating and let it sink in while you do the rest of your face (yes, multitasking queens!). Then blot it off gently before you get to the lipstick application. This helps avoid that flaky mess because that’s not cute.
3. Lip Liner FTW
Okay, 💅 pro-tip, the lip liner is hands down the secret to a lip look lasting all day—even through iced coffee and avocado toast. Use a liner that matches or is just a bit darker than your lipstick. Line your lips and, here’s the trick: fill them in with the liner too! That way, your color has extra hold.
4. Pick Your Formula Carefully
Matte, glossy, satin—there’s something for everyone, but always choose something you feel comfortable in, especially if you’re showing off your lips on National Lipstick Day. Matte is great for no-transfer vibes, but gloss? I mean, extra shine, anyone? You know your style. I always keep a Fenty Beauty Gloss Bomb on me because gloss feels flirty and fun.
Types of Lippies You Should Have in Your Stash
Let’s talk about building your lipstick wardrobe because, yes, you NEED options in your kit. No more “I have this one color”—sis, variety equals power when you’re out here slaying different looks. Here’s what’s trending and totally worth having:
1. The Classic Reds
Channel your inner movie star with a red lip. It’s iconic, babe. Think Kylie Cosmetics’ Matte Lip Kit in “Mary Jo K” or MAC’s Ruby Woo for the retro girlies. Red is fire emoji vibes all day.
2. The Nudes
A nude lip NEVER goes out of style. Find one that matches your skin tone perfectly or complements it, and you are set. A couple options to try: Huda Beauty’s Power Bullet in “Interview” or Charlotte Tilbury’s “Pillow Talk”—chef’s kiss for literally everyone.
3. Something Bold
Be daring! Maybe a purple like Fenty Beauty’s Stunna Lip Paint in “Undefeated” or blue (yes, BLUE). It’s fun, it’s different, and it’ll make you feel like an absolute trendsetter.
4. The Satin-y Shine
Let’s not forget satin or semi-gloss finishes for the days when you want to feel luxe but not OTT. Pat McGrath Lip Fetish Sheer Colour Balms are INSANE (yeah, they’re pricey but WORTH it) or opt for a more affordable option like Revlon’s Super Lustrous Lipstick.
How to Celebrate National Lipstick Day
Just wearing a bold lip color and calling it a day? Nah, you gotta go hard for the whole vibe. Here are some fun ideas you can do to show mad love to lipsticks on July 29th:
- Lipstick Selfies for Days: Duh. Grab your fave lippies, do a lil photoshoot, and flood Insta with your looks. Change up your shades. Use some of those fun filters, too! Bonus points if you get your whole friend group involved for #LipstickDay squad fun.
- Host a Virtual Lipstick Party: OMG, can we bring TinyChaaaats back, LOL? Just kidding, but seriously—hop on a video call with your besties, and have a lipstick-swatching sesh. Rate each other’s looks and maybe trade shades you don’t vibe with.
- Support Small Beauty Brands: Do a little shopping from local or indie beauty brands and try new lipstick products you’ve never heard of.
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Giveaway Time: If you’ve got way too many lipsticks (is that a thing?), gather some up and do a little National Lipstick Day giveaway. Maybe you’ve got a sister or cousin that would die for your backups. Sharing is caring, bb!
Yasss Queen, National Lipstick Day Is IT
By now, you better have a calendar alarm set for July 29th because this holiday is seriously calling your name. Don’t forget to prep those lips ahead of time (we can’t have cracked lips on the big day), stock up on all the colors you need, and stay glued to social media for those epic deals.
If nothing else, National Lipstick Day is an excuse to try something bold, something cute, or even something a little…out there. You’ve got nothing but time and a whole entire world of lip-color options waiting to be discovered.
🖤 Alright love, let me know in the comments: What’s your fave lippie right now? 😊 Do you own too many?
