Post-Makeup Skincare

Skincare Secrets from Your Fave Beauty Influencers

Alright, my beauty fam – let’s talk about skincare magic. 🪄 You know that feeling when you’ve just slayed your makeup look for a TikTok, looking like a full-on baddie, but at the end of the day… ya girl’s gotta take care of her skin? Yep, I feel you! If you want your skin to stay that flawless canvas for all your future glam sessions, post-makeup skincare is where the magic happens. And guess what: your fave beauty influencers have some major tricks up their sleeves.

So today, I’m spilling all the tea on the skincare secrets from the biggest beauty influencers you know and love – because flawless makeup always starts with flawless skin.

First thing’s first: Let’s get that makeup OFF.

Cleanse Like a Boss

OK, we all know it, but lemme say it louder for the peeps in the back: do not skip taking your makeup off before bed. Your skin deserves a break. Plus, nobody wants clogged pores that invite breakouts to the party! (Hard pass.)

Here’s what beauty gurus swear by: double cleansing. Double the action, double the fresh vibes.

What’s that?
Double cleansing basically means using an oil-based cleanser first and then following up with a water-based cleanser. Why? Because the oil breaks down all the makeup, sunscreen, and dirt, and the water-based one gets rid of the remaining gunk.

Here are some holy-grail double cleansers that influencers rave about:

Oil-Based Cleanser Water-Based Cleanser
Banila Co Clean It Zero CeraVe Hydrating Cleanser
DHC Deep Cleansing Oil La Roche-Posay Toleriane
Versed Day Dissolve Cleansing Balm Krave Beauty Matcha Hemp Cleanser

Pro Tip from Desi Perkins: “Massaging the oil cleanser onto dry skin really loosens everything up, and tbh, taking those few extra minutes feels like a mini spa massage.”

Massaging your oil cleanser into your skin isn’t just cleansing; it’s self-care!Desi Perkins

So don’t just slap on the cleansers – give your skin some love while you’re at it! You’ll thank yourself when your skin’s glowing like no filter needed.


The Toner Glow-Up

OK, so you’ve got all that makeup off, but don’t just stop there. The next secret weapon that beauty influencers are obsessed with? Toner, baby! Toner helps balance your skin’s pH while removing any leftover residue that’s hanging around after cleansing.

Some toners are all about hydration, while others help gently exfoliate. So it really depends on what your skin vibe is. But here’s the tea on the ones influencers are loving:

Influencer Fave Toners
Glow Recipe Watermelon Glow PHA+BHA Pore-Tight TonerGlow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner
Laneige Cream Skin Toner
Pixi Glow Tonic
Fenty Skin Fat Water

Emma Chamberlain is huge on hydration, and she’s said that the Laneige Cream Skin Toner basically bathes her skin in moisture. Emma’s skin = always A+.

Hydration is everything. My skincare tip? Do NOT skip on the toner Love, also drink water lolEmma Chamberlain

Got a toner yet? Y’all better snatch it up because you don’t wanna miss out on that dewy skin life.


Serums: The Real MVPs

Here’s where we kick it up a notch – serums. 💧

Serums are like these little miracle workers packed with insane ingredients that target specific skin concerns. Whether you’re tryna glow-up like Addison Rae, or looking for smooth AF skin like NikkieTutorials, serums play a huge role.

So, let’s break it down. Want hydration? Brightening? Acne control? There’s a serum for that.

Here’s what some of the trendiest beauty YouTubers are throwing into their routines:

  1. Vitamin C Serums (for brightening):
    • Tatcha Violet-C Brightening Serum – a favorite of Jackie Aina for hyperpigmentation.
    • TruSkin Vitamin C Serum – affordable and effective, highly recommended by Hyram.
  2. Hyaluronic Acid Serums (for hydration):
    • The Ordinary Hyaluronic Acid 2% + B5 – literally anyone and everyone loves this.
    • Algenist Liquid Collagen – a go-to for SSSniperWolf.
  3. Niacinamide Serums (for acne or oil control):
    • Paula’s Choice 10% Niacinamide Booster – a gem for controlling shine.
    • The Ordinary Niacinamide 10% + Zinc 1% – another Hyram fave because it’s boujee on a budget.

And let’s just be real: “Hyram Made Me Buy It” is a vibe when it comes to skincare. He’s the OG skincare king on TikTok and YouTube, so def check out his recs.


Moisturize, Moisturize, Moisturize

Let’s keep it real – you can have the fanciest makeup look out there, but if you haven’t moisturized, it’s game over. Your skin needs to stay soft and plump, especially after all that scrubbing from makeup removal.

You gotta lock in that hydration, boo!

NikkieTutorials and James Charles both swear by hydration-packed moisturizers (because that’s the key to that smooth makeup application later). James always talks about how he preps his skin with Clean & Clear Watermelon Gel Moisturizer, which is lightweight but hella hydrating.

Some other moisturizers that influencers LIVE for are:

Influencer-Approved Moisturizers
La Mer Crème de la Mer (for when you’re feeling fancy af)
Neutrogena Hydro Boost (affordable, yet majorly hydrating)
Drunk Elephant Protini Polypeptide Cream
Embryolisse Lait-Crème Concentré (celebs and MUA’s fav)

Manny MUA is always raving about the Protini Polypeptide from Drunk Elephant because it’s like drinking a tall glass of water, but for your skin.

So, queen, don’t skip that moisturizer. Dry patches? Not cute. Dewy glow? Yes, please.


Masking Is Your New BFF

OK, quick question: Who here is obsessed with skincare masks? 🙋 Same, babe. They’re perfect for #SelfCareSundays. And nothing makes me feel like I have my life together more than when I’m chilling with a face mask on – sipping iced coffee, binging a Netflix show (you feel me?).

Now, if there’s one thing beauty influencers swear by, it’s having a good mask routine in your beauty arsenal. Depending on your skin type (whether you’re dry, oily, or a combination bae), there’s a ton of masks to choose from. Here are the ones influencers can’t stop talking about:

  1. Clay Masks (for detoxifying and oil control) 🍵
    • Sand & Sky Australian Pink Clay Mask – LITERALLY a viral TikTok sensation.
    • Aztec Secret Indian Healing Clay – yup, that classic green powder mask that everyone loves.
  2. Sheet Masks (for hydration and glow) 💦
    • Tatcha Luminous Dewy Skin Mask – you’ve totally seen it on Kim Kardashian’s IG, right?
    • Garnier SkinActive Moisture Bomb Sheet Mask – LOL, even I can’t say no to this budget steal that still makes your skin feel rich. 💅
  3. Overnight Masks (to lock in all the goodness overnight) 😴

If you’re not masking at least once or twice a week, I’m just sayin’ – you’re missing out.

Masks are essential for feelin’ fancy and it makes all the difference in long-term skin glow!Hyram


Goodbye Puffy Eyes 👀

Late night TikTok scroll sessions or staying up ’til 3 AM watching Netflix? I see you. Girl, I’ve been there. But puffy eyes in the morning? Nope, we don’t have time for that.

Enter: Eye creams and patches.

Everyone seems obsessed with keeping their eyes looking awake – and for good reason. TikTok beauty queens like Skincare by Hyram and Tati Westbrook swear by depuffing eye creams and hydrating patches to make their eyes look less, well, tired.

Some high-key faves:

Depuffing Eye Creams / Patches
Peter Thomas Roth 24K Gold Hydra-Gel Patches
Saturday Skin Wide Awake Eye Cream
The Inkey List Caffeine Eye Cream

Tati says that caffeine-infused eye cream is a game-changer for waking up sad, tired skin around your eyes. And I mean, it’s basically like coffee for your face – what’s not to love? ✨


SPF = Your Skin’s BFF

Last, but 1000% not least – Sunscreen. If you want to age like a vampire (aka not at all), then wear your SPF. I get it: it doesn’t feel glamorous, and you probs can’t see the effects right away, but trust me: future you is gonna thank you for being hardcore about your SPF game.

If Rihanna can include SPF in her Fenty Skin line, you know it’s important!

Some SPF faves? Let’s break it down:

  1. Supergoop! Unseen Sunscreen (Yes, it doesn’t leave you looking ghostly!)
  2. La Roche-Posay Anthelios Melt-in Milk Sunscreen (Hyram-approved and affordable too.)

Don’t sleep on sunscreen, fam. Even when you’re indoors. UV rays do not take a day off – neither should you!


That’s it, besties! There’s definitely no “one-size-fits-all” when it comes to skincare, but these influencer-approved skincare recs will def help you level up your skin game. Wanna glow like your faves? It all starts with taking care of your skin after you’ve slayed that makeup look.

Glowing skin is DOABLE. Consider this your sign: time to upgrade that post-makeup skincare routine. 💁‍♀️

What products are you guys loving lately? Let me know in the comments! xx

Su Adams

My obsession with makeup started when I was 4; back when I used to give my Barbies full makeovers! Now, I’m all about helping others feel confident through beauty. From skincare tips to bold looks, I’m here to share fun, relatable advice that makes beauty feel easy and exciting.

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