Okay, beauty babes, let’s talk about that celebrity who’s basically slaying the brow game right now, like Madelaine Petsch…hello! Have you ever just sat there, looking at those perfect arches and thought, “How even?!” Well, we’re about to crack the code so you can finally achieve that flawless look. YEP, it’s totally doable—even if your current brow situation is a little… unruly. 😅 We’ve got you!
Madelaine (aka our fave redhead from “Riverdale”) is basically known for her iconic brows. Like seriously, these brows are her brand. They’re always so well-defined, full, and snatched. I swear, I could recognize those brows from a mile away. 😂 So today, we’re going to get into the ~details~ of how YOU can turn your brows from meh to “wow.” Plus, I’ll be giving you my go-to products along the way, ’cause what’s a tutorial without a bit of my personal must-haves?!
Grab your favorite brow products, a mirror (LEGIT your bestie), and let’s ~get those Brows ~!
Step #1: Shape Those Brows
Okay, so first things first: let’s talk SHAPE. It’s all about getting that perfect arch without over-plucking! I know the temptation to go in with the tweezers is real but we do not want a 90’s flashback, mmkay?! 🙅♀️ Brows are meant to be full and fluffy in 2023, so don’t go ham on removing too much. DO keep those stray hairs in check, though, for an overall clean vibe.
Tip from me: If it helps, use a white eyeliner pencil to map out the shape you’re going for before you start plucking—Madelaine’s brows are all about precision, and this little hack makes life so much easier!
Also, if you’re like me and prefer quicker results, consider getting them threaded or waxed by a pro to give you that starting point. After that, keeping them maintained is WAY easier.
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Brows should start in line with the edge of your nose, peak aligned with the iris, and end at the outer corner of the eye.
Step #2: Fluff It Up — Style ‘Em Like Madelaine
So Madelaine’s brow look is always so full, right? Like I swear those things are naturally that stunning without any effort… but I know there’s a little magic behind it. Here’s where your fave brow gel comes in. I live for brow gels that do a bit of everything: hold up those hairs all day and give them that fluffy, natural, model-off-duty vibe.
Your first step here? Use a spoolie to brush upwards. THIS IS IMPORTANT. Follow the natural direction your brow hair grows, but don’t be afraid to lift them up a little more than normal to create that feathered effect.
For that snatched, red carpet slay: grab a clear (or tinted) brow gel—something like the Benefit 24-HR Brow Setter if you wanna GOAT-level hold. Focus on brushing up the start (closest to your nose), and as you move outward, angle it just a tiny bit to give them that shape Madelaine’s always rocking!
Step #3: Precision Queen — Creating That Sharp Brow Tail
To get those super sharp, defined brows, it’s all about filling in strategically. Now I know some people are scared to take a filler pencil to their brows because they think it’ll look too drawn-on. But if you do it right, trust me, they’ll look like microbladed-perfection. 👌🏽
Pick a brow pencil or pomade that’s ONE shade lighter than your actual brow color. The reason? It gives you a natural finish without that harsh “Sharpie” look. Personally, I love the Anastasia Beverly Hills Brow Wiz because it’s the PERFECT tool for this.
Using short, light strokes, draw in the tail of your brow and soften the arch. Start from the middle and work outward; keep it SUPER light at the front for a more natural gradient. You know how Madelaine’s brows are always fierce at the tail, but so soft and fluffy up front? That’s the goal!
Remember: Don’t go too heavy on the front! You want that ombré effect where they subtly fade into a full, strong tail.
Step #4: Conceal to Reveal — Sharp Clean Edges
To REALLY (and I mean really😜) get the Madelaine Petsch vibes, you need to carve out those brows with some concealer. This step makes every line look 200% sharper. Plus, it camouflages any mistakes. You only need a teeny bit, so don’t go crazy with it.
PRO TIP: Take a tiny bit of your fave creamy concealer (something that matches your skin tone) and a flat angled brush for maximum precision. Carefully trace right underneath (and just above, if needed) your brows to clean up any unevenness and highlight the arch.
You might think this step is extra, but TRUST me—this is the gamechanger. Done right, and you’ve got snatched brows for days. I mean, who needs a filter?
“I believe all women are pretty without makeup—but with the right makeup can be pretty powerful.” —Bobbi Brown
Step #5: Highlighter Magic — Give That Arch Some POP
Alright babes, one of Madelaine’s secret tricks to making her brows look uber-perfect is adding a subtle highlight under the brow bone. This step is super easy yet GORG. It basically boosts up that arch, making it pop even more. 🌟
Pick a creamy highlighting stick or powder depending on what you vibe with. Lightly tap it just beneath the highest point of your brow and blend until it’s soft and glowy (not too shimmery tho). I’m talking a hint of glow—not a disco ball! Think subtle radiance, like the Becca Shimmering Skin Perfector for something nice and soft.
It instantly pulls the entire look together and gives those brows an airbrushed finish that’s simple but sheeeer gorgeously glam.
Step #6: Set It & Forget It
You’ve set your brow hairs in place, filled them in, carved them with concealer, and added highlight. Now baaaabe, we do the finishing touches. We HAVE to keep these brows locked in place for the long haul, right?! Especially if you’re busy out there taking over the world, just like Madelaine. 😉
A setting spray for brows? YES, it’s a thing! Use an all-day setting spray like Urban Decay’s All Nighter mist over your brows (light spritz, people, don’t go nuts). It’ll make sure everything stays purrrfect and won’t budge. You could also spray some of it onto a clean spoolie and run it through your brows one more time if you want to be extra safe!
Okay lovelies, how easy was that?! We just broke down Madelaine Petsch’s iconic brow look, and now you’ve got the exact roadmap to recreate those perfectly sculpted arches in way less time than you’d think. Like, you might come back from the mirror looking like you just walked a red carpet. 😜
Remember, makeup is supposed to be fun, so don’t stress if your brows don’t look 100% the same as Madelaine’s on the first go. Like, her brow energy is #nextlevel, but YOU can totally kill it in your own way. Keep practicing, play around with your tools and products, and trust that those snatched brows are gonna be worth the effort!
Now go out there and get those brows on fleek, babes! And if you try out this brow routine, tag me! I NEED to see these snatched beauties in action.✨
Stay beautiful! xx
