Let’s talk about Emma Chamberlain and her low-key, everyday makeup vibe because, let’s be real, she’s like all of our spirit animals when it comes to that “I just rolled out of bed but still look cute” aesthetic. Emma has that whole effortlessly chill, casual cool-girl vibe going on, which is why so many of us are obsessed with her entire look. It’s like: How does one look that good AND that laid back? The trick, my friends, is in her simple (but still super effective) makeup routine—perfect for anyone who wants a fresh, natural #nofilter vibe.
I’ve been fangirling over Emma’s style forever, and today, we’re getting into how YOU can nail her everyday makeup. Let’s break it down and recreate her look step by step, using some of my favorite go-to products. Spoiler alert: This is perfect for anyone who wants to look put together without feeling like they’re wearing a full face.
Step 1: The No-Foundation, Foundation Look
OK, first things first: Emma is NOT one to cake on layers and layers of foundation. If anything, she’s all about minimal coverage and more of that barely-there base. To be real with you all, she makes it look like she’s just naturally flushed and dewy, but there is, in fact, a little help going on there. If you want to copy her style, you’re gonna want to skip full-coverage foundation. Trust.
Instead, reach for a tinted moisturizer or a sheer skin tint. My personal fave (and honestly a lifesaver) is Glossier’s Perfecting Skin Tint. It’s so lightweight and glowy, and it honestly just makes it look like your skin… but better, you know? It evens out your natural complexion but doesn’t mask YOU, which is basically the goal here.
We’re not about hiding anything; we’re here to enhance what’s already workin’.
Step 2: Concealer, But Keep It Chill
While Emma’s skin always looks ah-mazing, she’s probably like the rest of us and uses some concealer for those days when our dark circles are a bit extra (we’ve all been there after binging Netflix until 3 AM). You don’t want to go heavy; just enough to brighten and lift areas like under your eyes, around your nose and maybe over a blemish or two.
I’d recommend NARS Radiant Creamy Concealer because it’s super creamy without being too thick. Just dab a bit where needed and blend it out with your fingers. Or, use a damp beauty sponge for that “I tried, but I didn’t try too hard” feel. You don’t want it to be anything too obvious—just a little pick-me-up.
Step 3: Glowy, Dewy Skin Is the Goal
Emma always, always, has that super hydrated, glowy skin thing going on. If you want the same, using a cream-based highlighter or something with a natural sheen will get you closer. Cream formulas are key in this situation because they melt into your skin to make everything look more natural.
Milk Makeup’s Highlighter Stick is a solid choice. It’s soooo easy; you just swipe it across your cheekbones, a little down your nose, and just a tiny bit above your cupid’s bow for that soft, luminous glow. Pro tip: Less is more! You just want to add a touch of radiance like you accidentally woke up glowing.
Dewy skin is the moment… let’s be real: we ALL wanna glow like Emma.
Step 4: Super Natural Brows (aka: Less Is More)
Now, let’s talk eyebrows because nobody wants to spend 20 minutes filling in their arches each morning, right?! Not Emma and certainly not me. Emma keeps her brows brushed up and super fluffy, but they still look groomed. It’s a vibe you can totally achieve without fussing around too much.
The trick here: Boy Brow by Glossier. It’s a brow gel that’s thick enough to hold your brows in place but not so thick they look stiff. You can choose whatever color works best for you (clear for max natural) and just brush them up, up, up until you’ve got that feathery look. If your brows need a tiny bit of filling in, use a skinny pencil, but again, keep it soft!
Step 5: The Subtle Flush of Blush
Alright, so if there’s one thing Emma’s ALWAYS rockin’, it’s some natural flush. It’s like she either just finished working out or got a kiss from the sun after spending a chill day in the park with iced coffee. The thing is, this type of blush isn’t like full-on Kardashian contouring; it’s more like, “Oops, did I just get embarrassed?”.
Emma uses more of a cream or gel blush for that subtle and blendable effect, and tbh, I’m in love with Glossier’s Cloud Paint. It’s super buildable, so even if you accidentally go in too hard, you can blend it out for that cute diffused look. Dab some on the apples of your cheeks and blend that baby BACK towards your temples. If you wanna be extra (which, duh, you might as well), you can tap a bit on your nose bridge too, for that sunburnt look—sounds weird, but trust me, it works.
Step 6: Soft, Neutral Eyes… All Day, Everyday
Emma’s not really into heavy eyeliner or dramatic shadows, and for this everyday look, we’re following suit. She usually keeps her eyelids clean with either a light wash of neutral shadow or even NO shadow at all. Honestly, this is where YOU get to choose your adventure, so here’s what I recommend: A classic neutral palette, like Urban Decay’s Naked Petite Heat Palette, should be right at the front of your vanity if you want to dip into this step.
Swipe a neutral or warm-toned shade across your lids to give them a little more depth. Go for a shade that’s only like one or two tones darker than your natural skin. Remember, we’re trying to stay chill here. If you’re feelin’ extra artsy, you can add a teeny bit of shimmer to the center of your lids or even right under your brow bone, but again: You’re keeping it subtle.
If you can barely tell you have eyeshadow on, you’re doing it right!
Step 7: Mascara, Babe!
The one thing Emma almost always wears is mascara. It’s the easiest way to make your eyes pop AND still look like you didn’t spend forever getting ready (spoiler: you didn’t). You want to go for something that gives volume WITHOUT clumping or making your lashes all stiff.
I’m obsessed with Benefit’s Roller Lash Mascara. It’s got the perfect balance—you get curl and volume without the spider-leg look (cause nobody’s got time for that). Just swipe it through your lashes and wiggle the wand a little to make sure even the tiniest lashes get coated. You could skip bottom lashes if you want a more wide-eyed look, or go light on ’em. Simple choices; big impact.
Step 8: Lips: The Ultimate “Your Lips But Better” Moment
Emma always has soft lips, but nothing too in-your-face, which honestly is a HUGE vibe when you’re going minimal. You’ll want a sheer tint or maybe a hydrating balm that enhances your natural lip color—basically, a “your-lips-but-better” situation.
I recommend ** Laneige’s Lip Glowy Balm** if you want glossy hydration. Or you can use Charlotte Tilbury’s Pillow Talk Lipstick if you’re more into that soft, satin-matte finish. Either way, the end goal is a pop of color that still looks like you’re just naturally blessed with pretty lips. Easy, right?
Final Look: Keep It Fresh and Real
And voila, babes! You’ve officially nailed Emma Chamberlain’s everyday makeup, which is all about looking natural, fresh, and like you didn’t stress it (because you didn’t). The cool thing about this look is, it’s totally doable in like 15 minutes or less… you could literally do it on your way to grab coffee with friends or even right before an impromptu Zoom call.
The key takeaway here is that Emma’s routine is simple and easy: no full glam, just simple, fresh makeup that lets YOU shine.
Makeup isn’t about hiding or masking; it’s about feeling yourself and enhancing what’s already amazing.
So, go grab yourself a matcha latte (Emma’s signature drink, duh), throw on some tinted moisturizer, and embrace your own casual cool-girl vibes. You’re gonna look bomb—and the best part? It’s so minimal you could probably do it while binge-watching her latest YouTube vlog.
Now go forth, and may your makeup routine be as chill and effortless as Emma’s vibe.
Let me know in the comments if you’ve tried this look… or if there’s another celeb makeup routine you want me to break down! 😘
