Lately I’ve been stalking beauty influencers from all over the globe and let me just say: the internet is totally sleeping on some of the most iconic makeup geniuses out there. Like, why aren’t these names blowing up your feed already? Don’t get me wrong, I’m ride or die for my OGs like NikkieTutorials and Jackie Aina, but it’s time to spice things up with some international glow.
So if your FYP is starting to feel kinda basic, I gotchu. Here are the international beauty influencers you need to follow right now to level up your makeup game, stay ahead of the trends, and get pure inspo from creators killing it in their home countries.
1. Rowi Singh – Australia
Rowi is literally main character energy. She mixes her South Asian roots with bold, futuristic glam, and somehow it all works every dang time. Think neon liners, face gems, trippy patterns, and the fiercest rainbow color palettes.
Rowi doesn’t just do makeup. She creates looks that belong in sci-fi films or magical Bollywood dreamscapes
She’s unapologetically herself. Her IG and TikTok are like stepping into a cosmic fairy garden full of extravagant eye art and bold fashion.
Vibe: Futuristic glam meets cultural tribute
Why Follow: For out-of-the-box editorial looks that will absolutely stun on your feed
Bonus: She promotes inclusivity like a boss
Try This Look
Rowi’s signature neon cut-crease with gems? Use:
– Huda Beauty Neon Obsessions palette
– Suva Beauty Hydra Liners
– NYX Face Gems
Practice on a day you’re not in a rush because perfection takes patience, babe.
2. Luis Torres – Mexico
Okay, I’m obsessed. Luis is a makeup artist who somehow makes every eye look look like a painting. His specialty? Unreal smoke-outs and that signature Mexican flavor of drama and elegance.
His makeup tutorials are informative but never boring. Plus, he has this warm, big brother energy that’s super comforting.
Luis makes sultry eyeshadow look easy, and you’ll be surprised by how much you learn from just one video
Vibe: Blown-out Hollywood glam
Why Follow: Full-beat inspo and product recs that never miss
Catchphrase: Always signs off with “Papi Approved” and it’s kinda iconic
Top Product Picks (from his recs):
| Product Name | Use |
|---|---|
| Charlotte Tilbury Hollywood Flawless Filter | That bomb dewy skin |
| Natasha Denona Glam Palette | Smokey neutrals for any skin tone |
| Fenty Gloss Bomb | Hydration plus shine |
Seriously, if you’re trying to perfect your red carpet face, Luis is your guy.
3. Aysha Harun – Canada
Aysha is like that chill older sister you wish you had. Her content is soft, glowy, and super chill. Plus, she’s a hijabi beauty influencer and she stays slaying while being modest, which is a huge YES for representation.
Her GRWM videos are like vibing with your friend who’s getting ready for brunch, except her skin is glowing like golden hour.
Vibe: Soft glam queen
Why Follow: For halal makeup chats, warm AF vibes, and skin that looks like butter
Fun Fact: She’s super honest about her acne journey and skincare setbacks. Real ones only.
Aysha’s makeup feels like a hug. Like, you’ll have that natural glow and still feel super put together
Essentials for the Aysha Look:
- NARS Soft Matte Concealer
- Kosas Air Brow
- Rare Beauty Liquid Blush (the hype is REAL)
Literal glowing skin is her thing and trust me, once you start following, you’ll understand the obsession.
4. MUA Vika – Ukraine
Vika is such a hidden gem. She’s based in Kyiv and she does the CUTEST pastel draped blush and lashes-you-can-see-from-space kinda looks.
You know that dreamy coquette-meets-sugarplum aesthetic all over Pinterest right now? Yeah, Vika’s been doing that since before it was trending.
Vibe: Pastel pin-up with a modern twist
Why Follow: Next-level creativity and doll-like lashes you’ll want to copy immediately
Mood: Sugar sweet but make it spiky
If you’re into e-girl meets fairycore makeup, Vika’s page will be your next visual obsession
Copy Her Style With:
| Step | Product Suggestion |
|---|---|
| Blush | Etude House Lovely Cookie Blusher |
| Lashes | Tatti Lashes TL20 or Doll Beauty |
| Glitter | Lemonhead.LA Spacepaste |
And yes, her editing is immaculate. Gives early 2000s Bratz energy in the best possible way.
5. Pony Park – South Korea
Okay obviously this list cannot exist without the queen herself: Pony! She’s basically K-beauty magazine cover meets experimental runway. Her skills are actual wizardry. Like she did a transformation into Taylor Swift once and people were confused over whether it was a filter. Literal magic.
Her style is usually super wearable but in that ethereal fantasy way. She’ll look like a goddess with a glowy base and gradient lips and you’re just like teach me everything.
Vibe: K-beauty legend blended with avant-garde
Why Follow: OG of flawless skin, trendsetting lips, and technique that goes viral overnight
Extra: She has her own beauty brand Pony Effect (and it’s bomb)
Pony isn’t just a makeup artist. She’s a trend machine. If she says it’s cool, it’s already huge in Korea
Pony-Approved Staples:
- Missha BB Cream
- 3CE Velvet Lip Tints
- Pony Effect Galaxy Finish Powder
She’s a mix of Euphoria glam and classy K-pop idol makeup. Which means you get the best of both glowy and glam.
6. Nikkie de Jager (NikkieTutorials) – Netherlands
Okay yes, Nikkie is technically international but I had to include her because she’s still grossly underrated among new Gen Z fans. She deserves all the flowers for making YouTube beauty culture what it is now.
Her energy is super warm, her tutorials are crystal clear, and like; how is her blending always flawless? She’s the blueprint.
Vibe: Full face glam with iconic transformations
Why Follow: Her honesty, artistry, and that statement “I’m me and I’m proud” energy
Power Moment: Her coming out video hit different. Goosebumps.
Nikkie doesn’t just teach makeup. She teaches confidence and being loud about who you are
Don’t sleep on her “Power of Makeup” series. It shows both bare and beat sides of the face and it’s such a powerful reminder that makeup is a choice, not a mask.
Must-Haves Inspired by Nikkie:
- Beauty Bay Bright Matte Palette
- Maybelline Super Stay Foundation
- Ofra Highlighter in Rodeo Drive
She’s also super transparent about products she gets PR vs what she actually uses, which is PEAK influencer behavior.
7. Thuy Le – UK
Thuy’s TikToks make me LOL then scream “yesss queen” like five seconds later. Her humor is unbeatable, her accent is chef’s kiss, and her face beat? A full-on masterpiece.
She focuses on juicy skin, bold liner, and lashes that flirt with you. Honestly, she makes me want to contour my jawline just to walk my dog.
Vibe: Snatched glam meets hilarious commentary
Why Follow: For glam tutorials + the best facial expressions on TikTok
Follow For: Energy. Humor. Looks that melt faces.
Thuy could read me to filth and I’d thank her for it. She’s THAT funny and THAT good at makeup
Thuy-Inspired Flawless Face Recipe:
- Huda Beauty FauxFilter
- Laura Mercier Translucent Setting Powder
- Anastasia Dipbrow for those BROWS
She breaks down glam in the most digestible, funny way. 10/10 follow.
Okay babes, that’s a wrap on your new glam gang from across the globe. Honestly, one of the best ways you can grow your skills and stay inspired is by expanding your feed. These creators are breaking molds in different countries, bringing cultural flavor, and just absolutely CRUSHING looks you’ll want to screenshot forever.
So next time you’re scrolling and feeling uninspired or stuck in a smokey-eye rut, swap in a new follower from this list. Follow them, binge their content, learn their tricks and just like that, your makeup game? Leveled. All. The. Way. Up.
Which one are you following first? Or did I miss someone totally iconic? Comment and lemme know ; I’m always down to find new creators who make me scream “YASSS.”
And remember:
“Creativity is intelligence having fun.” ; Albert Einstein
Go play with your face. You’re the artist and your eyeliner pen is the brush. Let’s create some magic. 💄✨
Awin
