The beauty world is anything but basic lately. And honestly, if you aren’t already following some Latin American beauty influencers, you’re sleeping on serious talent. Like, imagine not knowing who helped bring the laminated brows trend to TikTok before it was even a “thing” here. Yeah.
So I decided to put together a list of the Latin American beauty content creators who are doing it all: the cut creases, the skincare routines that actually work, the raw conversations, the messy emotions, the looks that go from “just rolled out of bed” to “woke up at Paris Fashion Week.” All of it.
And let’s be real, this post might also cause you to fall completely in love with eyebrow pomade and switch out your entire makeup bag.
You’ve been warned.
Why Latin American Beauty Influencers Are a Whole Vibe
Okay, let’s just get one thing out of the way. One of the coolest parts about Latin American beauty influencers is how real they are. Like, they’ll show up on stories with absolutely no filter, full face of hormonal acne and then an hour later they’re giving you a 45-minute dewy foundation tutorial that makes you re-check your bank account.
There’s rawness. But also artistry. And a lot of passion. Their content is bold, not afraid of color, not afraid of skin texture, and totally not into perfection.
Latin American creators blend cultural pride, makeup artistry, and powerful storytelling in a way that’s totally addictive to watch.
Also, let’s not lie: the influence of vibrant culture, spicy confidence, and dedication to beauty rituals that span generations? That’s just…cool.
So, here we go. Face masks on. Snacks ready. Let’s spill.
1. @nikkietutorials’ fave from Brazil: Mari Maria
Mari Maria is like… that girl you wish you could sit next to in high school makeup class. Super talented but also so chill about it. Her tutorials usually start out completely barefaced and then suddenly you blink and she’s serving red carpet glam like it’s no big deal.
She’s from Brazil and has been around for a while but continues to evolve in all the best ways. Mari’s the queen of contour and brows that somehow always look professionally microbladed.
Also, she legit owns her own makeup line, Mari Maria Makeup. The foundation? Shockingly lightweight. The highlight stick? Mad dewy. It actually melts into your skin like soft butter on toast. Not even exaggerating.
Her blush placement videos lowkey taught ME how to do blush under my cheekbone. Life changing.
2. The Glow Queen From Colombia: Paulina Galindo
Paulina is literally Glossier’s dream girl. She walks the fine line between light glam and full beat so gracefully it should be studied.
Based in Medellín, she’s super into skincare, which shows in her glass-skin-level glow. Her product reviews are honest, sometimes sarcastic in the funniest way, and she once referred to bronzer as “sun in sticker format.”
Also she talks a lot about anxiety, self-image, and makeup as therapy. So refreshing.
“There is no wrong way to wear makeup. It’s like painting your mood onto your face.”
She posts about local Colombian beauty brands too, which is perfect if you’re trying to get into lesser known products instead of just Sephora staples.
| Product Must-Try | Reason |
|---|---|
| Mamita Botanical Facial Oil | Total hydration. Smells like citrus and feels like expensive vacations. |
| Contour Mazorca Stick (from a small Colombian indie brand) | Creamy but not greasy. Like shadow magic for your cheekbones. |
3. Junior Makeup Genius From Mexico: Juanitas Makeup
Okay, Juanita is only 21 but already making content that makeup artists twice her age watch and save. She’s from Guadalajara and her videos fall somewhere between art school exhibit and Vogue shoot.
She’s a color theorist but makes it funny and relatable. One second she’s connecting eyeliner with a dot grid and the next she’s crying from poking her eye by mistake. Like, same.
She’s also been transparent about navigating acne scars and not covering them some days. That kind of confidence radiates.
The way she layers her lips using two different glosses and a pencil? Can someone give this girl a master class already?
Start following Juanita right now or miss out on brilliant eyeliner combos that might actually make you feel things.
4. From Argentina With The Softest Vibes: Cami Camila
Cami makes soft glam look revolutionary.
She’s from Buenos Aires and has this kinda glowing, minimalist touch. Imagine pastel shadows, pearlescent cheeks, and lips that look kissed by a cloud made of sugar.
Okay that sounded weird but you know what I mean.
Her videos have chill lo-fi tracks in the background, sometimes her cat walks through the shot, and half the comments are people saying “this relaxed my anxiety.” Same.
Cami’s makeup tips feel like someone whispering a secret hack into your ear that you know you’ll silently steal and pretend it was your idea.
Also she swears by:
- Clear brow gel
- Mauve lip pencils
- A good facial spritz every three hours (yes, THREE)
5. The Dominican Republic’s Edgy Icon: Angie Cazares
Angie doesn’t play it safe. She’s like Lizzo mixed with Euphoria-level glitter drama.
Bold liners, purple shadows, mixing blush colors that don’t technically go together but end up looking editorial. Angie’s feed is pure color therapy.
She talks fashion, hair, and she even shares videos speaking Spanglish with her family while applying winged liner. Honestly, she feels like someone you’d share late night fries with at a 24-hour diner.
Her nail game is a whole mood too. Like one thumbnail had tiny strawberries on it. Another had actual rhinestones shaped like stars on each finger.
Angie’s style has this IDGAF energy that makes you want to wear firetruck-red eyeshadow on a Tuesday. And mean it.
6. Low-Key Genius From Peru: Fabiana Olmedo
You know those makeup artists who act like scientists? That’s Fabiana.
Except instead of boring lectures, she talks about pigment density, application angles, and product reactions in a way that makes you want to geek out over setting powders.
She’s Peruvian and made a name for herself through detailed tutorials on eye shapes and lash enhancement. She even did a “5-day no foundation” series to show how concealer placement alone can change your look.
She’s calm, collected, and her makeup table looks like the dream Glossier commercial everyone wanted back in 2019.
Oh; and her favorite brushes are from a local Lima brand that costs less than a latte. So win-win.
7. Chile’s Fresh-Faced Indie Darling: Renata Vidal
If you’re into clean beauty, dewy skin, and glowy-from-within looks, Renata is your go-to. She uses almost entirely vegan, cruelty-free products and doesn’t gatekeep.
She’s one of those influencers who will straight-up show you drugstore dupes instead of the $50 bronzers she likes. Which, bless.
Her tutorials feel like FaceTime calls. And she once did a “get ready with me” while baking cookies. Yes. Literally applying concealer with sugar on her hands. Icon behavior.
She also has dry skin and talks tons about moisturizers that actually work long-term and don’t just feel good for four minutes then vanish.
Still Curious? Here’s a Quick Table of Vibes
Let’s break it down. Depending on what you’re into, here’s your shopping cart for content creators:
| You Love… | Follow This Influencer |
|---|---|
| Experimental makeup + glitter | Angie Cazares from DR |
| Dewy minimalist looks | Cami Camila from Argentina |
| Artistic color compositions | Juanita from Mexico |
| Deep skincare convos | Paulina from Colombia |
| Soft glam meets romantic glow | Renata Vidal from Chile |
| Precision and technique tips | Fabiana from Peru |
| Glam with full-on attitude | Mari Maria from Brazil |
Each of them has their own little corner of beauty. And following just one will probably make your entire feed feel better. Like less pressure and more fun.
Final Thoughts (Kind of, Don’t Quote Me)
Look, beauty is different for everyone. If you’re into full-face beat every single day or just mascara and chapstick, it’s chill.
But getting inspiration from Latin American beauty creators? That’s like seasoning your chicken. Absolutely necessary.
And maybe it’s not really about makeup at all. Maybe it’s about connecting to something bigger, deeper. Or maybe; most likely actually; it’s just about getting that perfect cat eye to finally look the same on both sides.
Messy brows forever. Long live blush. And shout-out to anyone out there setting their face while wearing pajamas. We see each other.
Let me know which influencer you’re already obsessed with. Or if you found a new one that made you re-watch their brow tutorial five times.
Happy scrolling. 💄
