Hey babes! So, we gotta talk. If you’re anything like me (scrolling through TikTok for HOURS or stalking insta for inspo), you’re probably low-key obsessed with keeping up with beauty trends and doing all the new looks, after all – who doesn’t love a fresh beat, right? Sometimes finding the beauty influencers to follow is like trying to pick a shade of foundation online (spoiler alert: It’s a challenge).
Girl, don’t even trip! I’ve done some serious snooping and I’m bringing you my fave beauty influencers that I cannot stop stalking right now. These gurus have been straight-up killing it and I know they’ll inspire the heck out of your makeup game too. 💄✨
Let’s get into it. 🔥
Mikayla Nogueira (@mikaylanogueira)
OMG, let’s kick things off with Mikayla because she’s honestly the realest! If you’ve ever been on TikTok even once you’ve probably seen her poppin’ off. She’s SUPER down to earth and has that Boston accent that seriously kills me — every time she talks, I die laughing.
But lemme tell you, her makeup skills are no joke. This girl can glam like no other and she’s mixing everyday makeup with these bomb celebrity looks. One day it’s an easy natural beat and the next thing you know, she’s turning up with a MET Gala level smoky eye. On top of all that, she’s super transparent about what products work for her and what doesn’t — which is chef’s kiss for anyone who’s tired of being sold basic products that don’t do anything. Mikayla will keep it real with you, no BS.
Real talk: Mikayla’s reviews will either make your wallet cry tears of joy — or tears of pain, but it’s worth it!
Pro tip? Follow Mikayla for all things glam that still feel do-able. From drugstore faves to those boujee splurges, she does it ALL.
Meredith Duxbury (@meredithduxbury)
This girl is INFAMOUS for how much foundation she slathers on her face and somehow… it WORKS?? I mean, Meredith def threw out all the rules on the “pea-size amount” advice. Swipe after swipe, she layers on foundation and makes it slay every single time. You’ve gotta try her methods at least once — it’s a vibe.
What I love about Meredith is how unapologetically over-the-top she is. She’s all about extra, extra, EXTRA makeup looks, and you’ll be living for it. I seriously can’t scroll by a vid of hers without stopping to see what magic she’s pulling out of her brushes. By the end of watching you’ll be ordering foundation by the liter.
Her makeup looks are literally unreal — I’m talking like Barbie-level. Meredith’s not about ‘subtle’, and it’s exactly why I always hit up her page when I’m in the mood to go full-out glam queen. 👑💋
Abby Roberts (@abbyroberts)
If you’re into Insta-perfect creative makeup looks that are basically art, then Abby Roberts needs to be your next follow. She’s one of the OGs when it comes to next-level makeup transformation on TikTok. She doesn’t just do your everyday glam — nah, she’s turning herself into cartoon characters, aliens, you name it. If we’re talking pure SKILL, Abby is queen.
What’s wild is that even though she’s doing looks that belong in movies, she somehow makes them feel kinda achievable? It’s like, “Wait… maybe I CAN turn myself into a witch for Halloween with this?”
Also, her video transitions??? I’m shook every time. Your girl splashes in some of the coolest cuts between her bare face and flawless transformations and it’s all just so chef’s kiss. SO satisfying to watch.
If you want crazy-good makeup inspo, using palettes and colors in ways you’ve never thought of, then don’t sleep on Abby Roberts.
Bretman Rock (@bretmanrock)
Okay, literally WHO can bring the sass, shade, and skills like Bretman Rock? NO ONE.
This guy gives you makeup goals and leaves you wheezing at the screen because he’s freaking hilarious. I can’t count how many “favorite” Bretman moments I’ve screenshotted because the tea he spills is always too hot.
But seriously, Bretman’s been in the makeup game for years and that experience shows. His glam looks are always on point, whether it’s something super soft and busted out in minutes or a full-on dramatic lewk.
PSA: Don’t follow Bretman unless you’re ready to get sassed within an inch of your life while learning the best makeup hacks… you’ve been warned!
He’s hilarious, he’s iconic, and he’s seriously just stacked when it comes to both humor and makeup prowess. And BTW, just look at his skin! It’s like every pore is Photoshopped out of existence but nope, that’s just him being flawless AS USUAL.
NikkieTutorials (@nikkietutorials)
Ahh, NikkieTutorials. You know we had to talk about her. She’s been holding it DOWN in the makeup influencer scene for ages and for a good reason — the girl just doesn’t miss.
Being one of the biggest beauty influencers ever, she paved the way for a ton of influencers today. So, it’s no wonder everyone loves her. Her tutorials? Easy to follow and always informative. You can tell she loves what she does. The hacks she throws out in her videos? Practically golden. You’ll be bossing up in the mirror after watching one of her skincare to glam routines.
Her iconic #PowerOfMakeup series is where she showed the entire internet how glam can change A LOT but also… how it’s okay to slay with and without it. Everything about Nikkie vibes—she’s iconic, she’s fun (and relatable), and her makeup tutorials legit ruled YouTube for a reason.
Avani Gregg (@avani)
Can we talk about clown check? Avani blew up after that clown-inspired makeup went WILD on TikTok. And like any true queen, she delivered. She went from your regular young makeup enthusiast to a fully-fledged global influencer that has most makeup brands in her DMs these days.
But what I love about Avani isn’t just her makeup — it’s her confidence. Like, every time she posts something new, you get that unapologetic ‘bad b****’ energy and sometimes, we ALL need that. 🔥⚡
She’s best known for bold makeup looks that have a fun, edgy twist. Like, we’re talking bright colors, bold eyeliner, and statement eyeshadow. If you’re trying to experiment and break out of basic neutrals, go hit up Avani’s profile for all the inspo and more.
Rowi Singh (@rowisingh)
Rowi is just straight-up VIBES. Like, everything she posts should have every glitter emoji ever attached to it ✨✨. She’s super creative with her techniques. The woman’s brow game? UNREAL. Expect serious brow envy after one glance. And don’t even get me started on her use of colors. If there’s anyone who owns holographic eyeshadow — it’s Rowi. 🌟
Her looks tend to be super fun and festival-inspired, but she also has such a chill energy. Plus, can we talk about how good she is at mixing traditional makeup with cultural themes?? She adds in elements of her South Asian heritage while still keeping things modern and fresh. If you’re new to her, it’s like she’s creating literal ART but somehow making it look wearable.
If you feel like your makeup routine needs a little extra magic, Rowi is that ✨ sparkle ✨ you’re missing, promise.
Kritika Khurana (@thatbohogirl)
Okay, last but far from least, we have to give a shoutout to Kritika Khurana aka That Boho Girl! She’s one of the influencers helping redefine beauty from a super chill and relatable perspective. Kritika has something for EVERYONE — from skincare and hair care to easy and approachable makeup tutorials.
Her Zen, calm energy during her makeup tutorials? Such a vibe. Seriously, one of my absolute faves when I want to learn a cute natural look that’s effortless but still super cute. She’s like your chill makeup bestie waiting to spill all the tea on her makeup faves and skin secrets without too much fuss.
If you’re more into subtle, functional beauty, and just how makeup can enhance your natural features without it taking hours or being too complicated? Kritika’s got you covered. ❤️
Wrapping it up: These are your go-to influencers when you’re craving some makeup inspo… or just when you’re chilling in bed scrolling, let’s be honest 😂. They’ve got everything, from tutorials that’ll blow your mind to confidence-building vibes for days. I know keeping track of all the beauty creators out there can feel like a LOT, but these star influencers are 100% worth putting at the top of your list.
So, whether you’re binge-watching TikTok makeup hacks or simply refreshing your IG for inspiration, I’ve lined you up with the influencer squad you NEED. Go check them out and start perfecting your winged eyeliner or trying out that full-coverage glam.
