Makeup Decluttering Videos: Tidying Up Your Collection

Hey besties! 👋 Let’s talk about something that has literally taken over my social feed lately—makeup decluttering videos! Like, these vids are SO satisfying. Maybe it’s the ASMR vibes from hearing all those palettes close or just watching people let go of makeup they’ve had since, like, 2017 (yikes). Either way, it’s a hot trend, and guess what? Your girl is obsessed.

I’m not even exaggerating when I say that decluttering your makeup collection can feel game-changing. Between all the lipsticks, palettes, and foundations, we all know we’ve had that moment where we think, “Do I just have a beauty supply store hidden in my bedroom orrrrr?” 😂 So why not organize it, get rid of stuff that’s crusty or never used, and make your collection cute and manageable? Trust me—it’s a vibe.

Why Declutter? 💄

First off, expired makeup is NOT your friend, okay?

Did y’all know that makeup actually expires? Like, your mascara doesn’t wanna live forever on your shelf collecting dust, okay? That’s just begging for some bacteria buildup, and girl, that’s just… No. 😂 The makeup world moves so fast that it’s easy to just stuff things into drawers because “I might use this later” (when we KNOW we won’t use it again). Decluttering is like Marie Kondo for your makeup stash, except we’re not gonna whisper “Thank you” to old lipsticks we never liked, LOL!

So, here are some quick reasons you seriously gotta start decluttering:

• Expired makeup: Most makeup has a shelf life! Stuff like mascara is good for only 3 months, while powders can usually go for about 2 years. Yup…seriously, stop using that mascara from 2019, bestie.
• Aesthetics: A tidy makeup collection just hits different. Imagine having fewer but BETTER products that make you feel like a pro every time you reach for them!
• Ease of access: When your stuff’s all organized, you’re able to slay your makeup looks faster. That 10-minute glam routine is totally possible when you’re not spending 9 minutes digging through a pile of unused foundations. 🙄
• Mindset shift: Decluttering is like giving your brain a lil “reset.” If your vanity is a mess, trust me, it’s gonna show in your routine and mindset, too.

Expired makeup is low-key just waiting to betray you. Save your skin and ditch it ASAP!

Step 1: Divide and Conquer 🔪 (but like, gently)

Here’s where the fun begins, guys! Start by dumping everything out…ALL of it. Yeah, I know it sounds shocking, but you gotta see just how much makeup you actually own before you start. Seeing that mess on your floor gives you that “Welp, no turning back now” energy.

I like to divide things into categories first: Lippies, eyeshadow palettes, foundations, eyeliners…you get it. This way, you can tackle one thing at a time without feeling overwhelmed. And trust me, you WILL feel overwhelmed when you recognize that half the stuff you own has been sleeping in your drawers forever!

If you’re like me and mayyyyybe buying new lip glosses way too often, this step is crucial. It helps you see where you’ve been hoarding.

Let’s break it down super simple:

Start with the oldest stuff first. Old mascara? Byeee. Lipstick you haven’t touched since last season? Your time has passed, sweetie.

Step 2: The “Love It or Leave It” Game 💔

This is where we use brutal honesty, okay folks? It’s the part where you need to ask yourself:

• Does this color still work for me? Or did that neon blue lipstick make sense only in 2017 during your “experimental phase”?
• Is this still hygienic?? Listen, if there’s crust, mold, or any weird smell, it’s gotta go. Sorry not sorry.
• Am I holding on to this for NO reason? Ugh—guilty! I sometimes hold on to stuff just because I “might” use it later. Spoiler: I never do. You don’t need 10 slightly different nude lipsticks when you already have your fave one.

If you LOVE it, keep it. If you can’t remember when the last time you wore it was… Girl, your makeup bag doesn’t need that kind of deadweight!

For each category, try to pull out your absolute top FAVORITES. Example: If you dumped out 10 lipsticks, pick out your fave 3-4 and really ask yourself if you’re ever touching the rest. We love a minimal vibe.

Step 3: Clean EVERYTHING! 🧼✨

Okay, you better not forget this step:

Wipe down all your products, sharpen those eyeliner pencils, clean your brushes (yeah, I’m looking at YOU, lol), and wipe off that dusty palette that’s been lounging at the bottom of your drawer. Your makeup and tools will last longer and perform BETTER if you take care of them.

Also, can we talk about our makeup storage spaces? Like, when was the last time y’all cleaned your drawers? 😬 No shade, but your vanity deserves a good wipe down, too.

Pro tip: Once you’ve cleaned out your drawers or whatever you use for storage, organize by category! Foundations, lipsticks, powders—all should have the perfect little space.

Oh and PSA: If you haven’t cleaned your makeup brushes in a while, DO IT.

Your skin will literally thank you when your beauty blender doesn’t have a small nation of bacteria living on it.

Step 4: Where’s Your “Giveaway” Pile? 🎁

We love passing along good makeup vibes, don’t we? I’m ALL about donating or giving away things that are still perfectly usable but just not my vibe anymore. Maybe your BFF will love that palette you got but didn’t quite mesh with.

Of course, you gotta check that you’re only passing along clean and lightly used makeup (not that old crusty mascara).

And HEY—there are often shelters or charities that accept new, unopened makeup donations. Switching up beauty habits but don’t want to waste? There’s a thoughtful solution that helps someone else glam up!

Step 5: Let’s Shop Your Collection! 🛍️💕

Okay, now that everything is tidied up, cleaned, and sparkly, the FUN part is shopping your own stash. Trust me, it’s like rediscovering gems you forgot you even had! Open your drawers again and check out what stayed behind after the great purge. You’ll be surprised how many cool things you rediscover when you’ve cleared away the excess clutter.

This is also the perfect moment to figure out if you wanna add new staples. Is your fave foundation running low? Been wanting to try a new blush now that you’re more organized? Girl, treat yourself while staying mindful of your newly Marie-Kondo’d-approved collection.

Some Declutter Queens to Follow! 👑✨

Feeling inspired yet?? Here are some amazing beauty YouTubers and influencers who are killing it in the decluttering game. Their vibes are so real, and watching them ditch hundreds of products gives me major motivation not to hoard anymore. 🌟

• Tati Westbrook – Her collection is HUGE, and watching the way she talks about products is such a mood. Tati’s honesty makes her decluttering vids super satisfying because you know she’s only keeping bomb products.
• Samantha Ravndahl – Samantha is my spirit animal for decluttering. She doesn’t just keep makeup because it’s popular or basic—she’s about what’s really worth it.
• KathleenLights – Okay, if you want a laid-back vibe that makes you feel like you’re sitting on the couch with her, Kathleen is your girl. Zero stress, all relatable.

Your dream makeup collection isn’t about how *much* you have, it’s about how much you LOVE it.

Final Thoughts (Just Kidding—But You Get It) 😜

Look bestie, decluttering your makeup collection isn’t just about ~getting rid of stuff~. It’s about loving every single thing in your collection and using products that make you feel cute and confident every single day. You’re an absolute queen, and your makeup stash should reflect that.

So, let’s cleanse our collections… AND our faces (seriously, go wash your face after reading this post, lol).

Now go start decluttering and let me know how it feels! Are you hoarding any surprise expired makeup?