Social Media Trends

Makeup Dupes Trending on TikTok

Let’s be real: TikTok is giving everything right now for makeup lovers. It’s practically makeup heaven over there, and if you’re on that app as much as I am (aka nonstop), you probably know what’s been trending big-time: makeup dupes!

Okay, pause. Makeup dupes have literally taken over TikTok, and I’m so obsessed. I mean, who doesn’t want to save coin and still look like a snatched queen? 😍 Like, even if you’re a makeup artist or a total beginner, we can all agree that scoring an affordable product that gives you the same results as some high-end bougie brand is what dreams are made of.

So, if you’re ready to spill the tea on the best makeup dupes trending on TikTok, stay right where you are, sis. Let’s talk about what’s making waves on the app and why these dupes are kicking the expensive brands’ booties!

What’s a Makeup Dupe Anyway?

Okay, just a quick refresher or if you’re new here (hey, girl!). A makeup dupe is a drugstore, cheaper, or affordable version of a high-end or designer makeup product that performs just as well, or sometimes even BETTER. Yup, you heard that right. Cheap doesn’t mean you lose quality—our wallets and faces are winning!

It’s like you get that fancy packaging, and we all know we love some bougie-looking lipstick on our vanity, but for half the price. 🙌

But what makeup products are everyone’s dupe obsession ATM? Here we go with the current TikTok hot list. 🥵 Grab your makeup bag, and let’s talk all about the dupes you NEED right now!

1. Charlotte Tilbury’s Hollywood Flawless Filter Dupe 👀

We all know how iconic the Charlotte Tilbury Hollywood Flawless Filter is: it gives that glow-from-within, dewy, just-dipped-my-face-into-golden-hour light. But let’s get real, it’s not the cheapest out there. TikTok has been shouting about a dupe that has blown up, and if you haven’t already heard, it’s from you guessed it ELF Cosmetics.

Here’s the breakdown:

High-End Dupe Price Difference
Charlotte Tilbury Hollywood Flawless Filter ($49) ELF Halo Glow Liquid Filter ($14) $35

Like, $14?!? I’m not making this up! The ELF one literally has people questioning why they ever spent fifty bucks on the CT one. The glow is there, the dewy smoothness is identical, and you seriously can’t tell once it’s applied. People are showing side-by-sides, and let me tell you—it’s spot on.

The ELF Halo Glow is everything I didn’t expect… and more. Glowing without going broke? YES please!

If you’re looking for that glass-skin finish, add this to your cart ASAP. 💸💋

2. NARS Radiant Creamy Concealer Dupe 🫦

Okay, next up: NARS Radiant Creamy Concealer—a holy grail for so many of us. It’s that creamy, smooth finish that covers dark circles, acne scars, and basically helps us look human. BUT guess what? We’ve got a dupe on our hands, and it’s none other than the Maybelline Fit Me Concealer, babes. 😱

Check the details out here:

High-End Dupe Price Difference
NARS Radiant Creamy Concealer ($30) Maybelline Fit Me Concealer ($6) $24

People are going OFF on TikTok because this drugstore concealer matches the performance of a $30 classic without making your wallet cry. The coverage is on point, it blends out beautifully, and even makeup artists are shook at how well it stays in place.

GIRL, the Maybelline Fit Me Concealer has no business being this good for $6.

#PeriodT.

3. Dior Lip Glow Oil Dupe 💋

You’ve probably seen the Dior Lip Glow Oil EVERYWHERE—it’s that luxury lip oil that makes your lips look juicy and luscious. But it’s also cloooose to $40 for some lip hydrating goodness.

Enter the dupe of life.

TikTok is forever screaming about the Ulta Beauty Juice Infused Lip Oil, and Y’ALL, at $10, it’s almost a quarter of the price, but serves the exact same high-gloss hydration. I grabbed it myself and the lip game is real strong!

Dropping the dupe comparison here:

High-End Dupe Price Difference
Dior Lip Glow Oil ($40) Ulta Beauty Juice Infused Lip Oil ($10) $30

Save that cash and still serve juicy, glammed-up lips. 💄 Muah!

4. Too Faced Better Than S** Mascara 🙉

Ahhh, Too Faced Better Than S** Mascara is a beast. BUT TikTok has ruined it for me in the best way possible because I’ve discovered the dupiest dupe of ALL TIME: the L’Oréal Lash Paradise Mascara at the drugstore.

Literally, L’Oréal’s dupe is like… hello?? Like who knew we didn’t have to throw $28 at mascara to get full lashes when the $13 version gives you the same dramatic, thickening formula. It’s big-lash energy for half the price!

Dupe game stronggggg:

High-End Dupe Price Difference
Too Faced Better Than S** ($28) L’Oréal Lash Paradise ($13) $15

I swear Lash Paradise goes tube-for-tube with Too Faced and wins. You seriously don’t need to spend $28 to have bomb lashes anymore.

5. Anastasia Beverly Hills Brow Wiz Dupe 👁️

If you’re like me, brows are non-negotiable. We all want those crisp, snatched brows, right? The Anastasia Brow Wiz Pencil is that pencil we dream about for our brow game, but fun fact, L.A. Girl stole. the. show. with their LA Girl Shady Slim Brow Pencil.

Both pencils are super fine, long-lasting, and draw natural hair-like strokes. The difference? Oh, just that the LA Girl one is literally $4 compared to ABH, which is like $25. BRB, screaming at my bank (jk I love you, affordable makeup).

Stats, coming in hot for ya:

High-End Dupe Price Difference
Anastasia Brow Wiz ($25) LA Girl Shady Slim Brow Pencil ($4) $21

That’s like… the difference between getting one product or five for the same price. Mind. Blown.

6. Fenty Gloss Bomb Dupe 💣

Oh yes, THE legendary Fenty Gloss Bomb that makes our lips look like fresh glass. But TikTok is calling out another lip product that totally snatches the crown: Maybelline Lifter Gloss.

Not only does it give you the same can’t-stop-staring shine, but the packaging’s pretty similar too (and wayyy cheaper). This Maybelline gloss has hyaluronic acid, which everyone’s been raving about for hydration. Oh, and get this: the finish and feel match the original Fenty gloss.

Break it down with me:

High-End Dupe Price Difference
Fenty Gloss Bomb ($20) Maybelline Lifter Gloss ($8) $12

For $8, you’re literally getting Fenty Gloss Bomb energy…but on a budget. Um, obsessed?!!

7. Huda Beauty Faux Filter Foundation Dupe 💁

If you’re all about that full-coverage, flawless foundation life (same), then you already know about the Huda Beauty Faux Filter Foundation. It’s thick, it’s full coverage, it’s long-lasting—so good! But at $45, it doesn’t exactly scream “affordable.”

And here comes Maybelline Superstay 24HR Full Coverage Foundation to literally fix all of that. It’s ALSO full coverage, super long-lasting, and at $10 to $12, you won’t feel too guilty after binge-watching reviews on TikTok and adding it to your cart.

Ready for the breakdown?

High-End Dupe Price Difference
Huda Beauty Faux Filter ($45) Maybelline Superstay Full Coverage ($12) $33

Maybelline Superstay is def an all-day or even all-night foundation that’ll stay put. You’ll feel just as snatched and won’t have runaway makeup by the end of the day.


Whewwww, I could go on forever, babes, but these are some of the hottest dupes you seriously need to lock down RN. TikTok is a straight-up goldmine for makeup hacks, but especially when crazy-affordable brands are beating out giants. And hey, us makeup lovers deserve the best without breaking the bank!

So, next time you’re shopping for some fresh makeup products, your girl suggests trying one of these dupes out. Your wallet will thank you… and so will your face! You can literally find almost all of them at Ulta, Target, CVS, or online.

Keep glowing, gorgeous! 🌟

Su Adams

My obsession with makeup started when I was 4; back when I used to give my Barbies full makeovers! Now, I’m all about helping others feel confident through beauty. From skincare tips to bold looks, I’m here to share fun, relatable advice that makes beauty feel easy and exciting.

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