OMG, have you seen all the makeup trends literally taking over social media right now? TikTok, Instagram—you name it, makeup is ELECTRIC at the moment! There’s so much to experiment with, but I know it can be kinda overwhelming to decide which trend to jump on, right? Some of ‘em look scary AF, but I promise, you can totally pull them off once you know how to make them your own.
So, let me walk you through some of the hottest makeup trends you HAVE to try, plus how to tweak them to fit your style. Whether you’re vibing with super glam, full-face looks or prefer a natural “I woke up like this” glow (heyyy, low-effort queens 👑), I got you.
The Soap Brow Revolution
First things first—soap brows. Are you even on TikTok if you haven’t tried soap brows yet? This trend legit looks amazing on everyone and is perfect if you want to switch from perfectly carved brows to that laminated, fluffy aesthetic. Plus, it’s super easy! Just grab a spoolie, any clear soap (yes, soap!), and you’re good to go. It makes your brows stand up, look fuller, and stay put all day.
How to adapt: Question—do you already have some bomb full brows? Yaaasss, then great! Feathery soap brows will look fab on you with pretty much zero effort. But, if you feel like you’re a little sparse in the brow department, here’s what you do. Fill them in first with a brow pencil (light strokes!), then hit them with the soap. And BOOM. Instant #browgoals.
If you want your eyebrows to look hella strong while still keeping them soft and natural, soap brows are where it’s at.
Color-Blocking Your Eyeliner
If you haven’t done this yet, get ready for your life to CHANGE. Bright, bold eyeliner is everywhere, but the 2023 glow-up is in the way people are doing it: super clean lines with totally unexpected colors. We’re talking neon pink, electric blue, bright yellows—whatever makes your heart race (and your eyes POP). It’s like, remember Euphoria? That kind of energy, but even more extra.
How to adapt: So, maybe neon green isn’t your thing. No prob! You can still rock colored liner in a more subtle way by picking muted tones or pastels and applying just a teeny flick on your outer corners. It still gives you that trendy, edgy vibe but doesn’t feel like you’re about to DJ at Coachella, you know what I mean?
Keep it simple if you want, but trust me—a little color on your liner goes a LONG way. And it’s PERF for when you want to stand out without *trying* to stand out.
Glazed Donut Skin (NOT Just Hailey Bieber’s Thing)
Hailey Bieber didn’t invent the idea of glowing skin; she just owns it right now. Glazed donut skin is ALL about that glossy, super hydrated look—people are dropping their matte foundations and powders for creamy, dewy products that leave their skin looking lit from within. It looks so natural and healthy like you’ve been drinking nothing but water and green smoothies for months. Spoiler: you don’t actually need to go full health freak for this glow, just the right products. 🙌
How to adapt: Love the idea of glowy skin but don’t want to look oily or shiny? Don’t worry: you can totally control the glow. Try focusing the dewy products only on the high points of your face like your cheekbones and the bridge of your nose. Keep your T-zone matte with setting powder or blotting papers. Kind of a perfect combo of matte + glow.
“Less is more when it comes to achieving glazed donut skin. Ditch thick foundations and switch to lightweight, sheer formulas.”
Statement Blush (aka Drunk Girl Blush)
Okay, can we talk about blush? Like, blush is having THE moment right now. The statement blush or drunk girl blush look is where you go a lil’ heavy on highlighter-pinks and peach-tones to make it look like you’ve had two (or five) really cute cocktails and are slightly flushed. Think cheekbones, across your nose, and a little on the temples—basically, anywhere the sun touches your face.
How to adapt: If you’re not about that dramatic life, you can apply blush a little more traditionally on just the apples of your cheeks but still pile it on heavier than you usually would. Cream blushes are awesome for this because they blend into the skin so naturally and give you that “I just got back from a cute walk in the cold air” vibe.
Over-blushing is low-key IT right now, so don’t be scared to layer it on. It’s makeup, so have fun with it!
Glossy (YES, Glossy) Lips
Do not tell me that everyone’s been shading lip gloss for the last decade, and now it’s back in full force. Like, what even? But honestly, I’m living for it. Everything ’90s is getting a MASSIVE comeback—including juicy, glossy lips. Matte lips took over for a hot minute, but gloss is so much fresher, shinier, and soooo juicy-looking, don’t you think?
How to adapt: If you’ve got some matte liquid lippies lying around, don’t throw them out! You can actually combine the trends: apply your fave matte liquid lipstick as a base, and then add clear gloss on top to give it that shiny, full look without going all-in on the gloss alone. Plus, it’ll last longer like this, too!
If you haven’t hopped on board the lip gloss train yet, what are you waiting for? The amount of JUICE it gives your lips is crazy.
Soft Goth Eyeshadow (DARK doesn’t mean Intense)
This one’s for my baddies who love a little edge. Soft goth vibes have been creeping back in, and it’s like a smoky eye got a MAJOR makeover. Forget the heavy, overdone black and gray—it’s all about creating a softer, slightly diffused smoky effect using cool-toned browns, mauves, plums, and blacks. Think Billie Eilish vibes: moody, but not full-on emo.
How to adapt: If smoky eyes are a bit too intense for your vibe, you can still get in on this by just using a single dark color on the lid while blending everything out softly. Or, pop a darker liner on your lower lash line or waterline for a kick of that goth look without going all the way.
With soft goth, it’s less about making everything super dramatic and more about blending and getting that smudgy, effortlessly cool effect.
Graphic Nail Art for Your EYELIDS?!
Okay, this one’s WEIRD but stick with me. You know how graphic nail art has been a thing for a while now? Well, some genius decided to take that vibe and move it to PEOPLE’S EYELIDS. It’s edgy, fun, and such a new spin on eye makeup looks. From geometric shapes to swirls to straight-up emojis on your lids, anything goes.
How to adapt: If free-handing teeny tiny designs isn’t your jam (same, girl 😅), try using stencils or even temporary tattoos over your lids! Just make sure the products are eye-safe, and you’ll be ready to flex those Insta-ready lids in no time.
If you’re down to go bold and artsy, eyelid nail art is the dopamine hit we didn’t know we needed in 2023.
Multichrome Eyeshadow (When Two Colors Just Aren’t Enough)
Ahhh, we are living for anything holographic, and multichrome eyeshadows are where it’s AT for making your eyes shine with all the colors of the rainbow. No complicated makeup skills needed! These eyeshadows shift between two or more colors depending on how the light hits them, which means you get a show-stopping, multidimensional look with just one swipe. Simple and stunning.
How to adapt: Swipe it straight across the lids for max effect, or—if that’s a bit much for every day—wear it as a pop of color in your inner corner or as a liner along your top lash line. You’ll still catch those beautiful shifts of color, but it’ll stay on the subtle side.
“You can seriously never go wrong with a holo-hero of an eyeshadow that changes color every time you blink.”
So there you have it! A bunch of super fun makeup trends happening right now that you can totally pull off IRL. No need to stress or feel overwhelmed, babes—just have fun with it! Makeup is supposed to be about self-expression and feeling like your fiercest self, whether you’re kicking back in sweats or going full glam. Catch you on the flip side, xoxo!
